From copywriting on the campaign trail to the unstoppable rise of ad-blockers – content marketing trends

From copywriting on the campaign trail to the unstoppable rise of ad-blockers – content marketing trends

Copywriting on the campaign trail At the heart of the grandiose PR exercise that is the US presidential primary race, lies the need for clear, succinct and relevant copywriting.  Delegates, having been force-fed millions of dollar in lobbyists’ cash, need a seamless content strategy to put across their message and build trust within just a…