From content marketing for travel brands to Brexit – content marketing trends

From content marketing for travel brands to Brexit – content marketing trends

Content marketing for travel brands is changing  Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands.  According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices.  This figure is growing 15% year-on-year, and has led to a 39% increase…

From content personalisation to the ‘Word of the Year’: content marketing trends

From content personalisation to the ‘Word of the Year’: content marketing trends

Copywriters are still some way off nailing content personalisation Evidence that suggests content personalisation should be at the heart of every copywriter’s strategy is mounting quickly. But, how successful do content marketers feel they’ve been in achieving this? If the stats are to be believed, content marketers have a long way to go — and…

Why did Vote Leave hide their web content?

Why did Vote Leave hide their web content?

Eyebrows were raised when it came to light that the Leave camp had hidden almost all its site content. This included campaign pledges, interviews and statistics. The move became apparent soon after Leave emerged victorious from the EU referendum on Thursday 23 June. Previously, the homepage banner had been emblazoned with the now-infamous statement that the NHS should be funded with…