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Tag Archives: Business Blog
In praise of giving away information.
One of our clients was recently talking to me about the value of offering his clients useful information on his [...]
10 reasons to write a company blog
One of the first questions we’re always asked by prospective customers is “why should I write a company blog?” It’s difficult to come up with a short answer as the benefits are numerous, so here are our top 10 reasons why your company needs to write a blog.
1) Boost your search engine optimisation (SEO)
Google loves blogs. It’s that simple …
Digital marketing: how to write your content
A content strategy is crucial for any business that wants to generate leads through digital marketing. Without good content, your blog, website and social media accounts will fail to engage either the search engines or your prospects.
Posted in Business Blogging, Digital Marketing
Also tagged Blogging, content marketing, content strategy, Digital Marketing, write blog
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Keeping your business blog going
Despite strong statistical proof that blogging can greatly increase the online visibility of a business, it is still one of the first things to slip in busy periods, or in some cases, let drop all together. So, how do you stay focused on your business blog to ensure you are getting the most out of it?
Posted in Business Blogging
Also tagged Business Blogging, content marketing, content strategy, SEO, updating blog
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Business blogs: What’s in a name?
When you first set up a business blog, you have two options for hosting – a standard blog platform such as wordpress.com or self-hosting via a variety of methods. If you sign up to a platform, your blog name will be generated for you in a format …
Posted in Business Blogging
Also tagged blog names, blog titles, blogging for business, business blogs
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