Some days its hard enough just keeping your own business blog going, so why on earth would you consider writing for someone else’s? How about to raise your profile, create a stronger digital footprint for your website and strengthen your position as an industry expert?
When you first set up a business blog, you have two options for hosting – a standard blog platform such as wordpress.com or self-hosting via a variety of methods. If you sign up to a platform, your blog name will be generated for you in a format …
If you write business blog articles regularly, one of the biggest challenges you’ll face is trying to come up with innovative, engaging, and original ideas. So how do you keep your content fresh and interesting week after week?
Matt Chatterley of Mattched IT is our guest author for the first of a series of features about how businesses are using blogs as part of their marketing activities.
Once in a while, I wonder if the premise under which we run the Mattched IT Blog is good or not – then I stop procrastinating and get back to the business at hand – typically writing up another blog post.
Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore how to get maximum marketing benefit from your content. Let’s start by examining what sort of content businesses can use as part of a content marketing strategy.