Poor business writing skills cost US $400bn every year

Poor business writing skills cost US $400bn every year

US corporations are haemorrhaging cash due to substandard business writing skills, according to Josh Bernoff’s insightful new study. 81% of businesspeople surveyed agreed that trying to understand poorly constructed business writing wastes too much of their time. Bernoff’s major revelation is to put a figure on the time wasted, and it’s just shy of $400bn.…

Making your B2B blog really interesting

Making your B2B blog really interesting

There’s a common misconception that B2B blogs can’t be successful or interesting. This couldn’t be further from the truth, especially as content marketing becomes a more prevalent practice. Making your business blog really interesting will take effort, but there’s no reason why your B2B blog can’t become a must-read for your audience. Here are our…