How to write healthcare content

How to write healthcare content

Writing healthcare content isn’t as easy as you might think. There’s lots of complex jargon to contend with and you’ve got to triple-check that everything you say is accurate. Of course, you still need a little sparkle to engage your audience – it’s a very competitive market and people aren’t afraid to go elsewhere if…

From triggered content to case studies: content marketing trends

From triggered content to case studies: content marketing trends

Email marketing blasts are dead. Long live triggered content! Research conducted by IBM and eConsultancy states that 90% of marketers agree that dispatching personalised and relevant communications to customers is key to commercial success. Despite this, just 20% of customers believe that the average brand truly understands them. Much of this is down to a…