From brand publishing houses to content ownership – content marketing trends

From brand publishing houses to content ownership – content marketing trends

Have PepsiCo just shaken up the conventional content marketing model? Bilious beverage purveyors Pepsi might just have turned content marketing on its head, for business’ big beasts at least. It’s common knowledge that the gap between brands and publishers has shrunk significantly in recent years. But, a drinks manufacturer opening a dedicated content studio… Who…