Copywriters and content creators should always aim for awesome content. It helps build an authoritative brand, develop a loyal customer base and generate more leads, so it’s well worth the effort that goes in. So, how can you ensure you write awesome content every time? We’ve created this handy guide to help you out. 7…
Thought leadership is the key to B2B’s heart 63% of B2B decision-makers believe thought leadership is the best way to gauge the quality of service a supplier can deliver, according to an insightful study from Edelman. And, thought leadership really does convert into leads. 48% of c-suite execs have awarded business as a direct result of thought leadership…
Most businesses think that content marketing costs the earth, but it really doesn’t have to. There are plenty of ways to do content marketing on a modest budget, you just need a bit of knowledge and know-how to back you up. Perfect for a one-man-marketing band with not a lot of change to spare, this…
We talk all the time about targeting your audience and shaping content around them. But how do you do this? Well, audience personas are a great tool to help you out. But how do you go about creating a persona? And how do you know if it’s accurate? With a few handy tips from us,…
Creating a high-quality engaging killer blog article week-after-week is hard work. It takes time, expertise and a flair for writing exciting copy. Luckily, we’ve got a list of 50 top tips to help you create a killer blog article every time. We’ll guide you from having the first idea, through the writing process, to publication…
