Most businesses think that content marketing costs the earth, but it really doesn’t have to. There are plenty of ways to do content marketing on a modest budget, you just need a bit of knowledge and know-how to back you up. Perfect for a one-man-marketing band with not a lot of change to spare, this…
We talk all the time about targeting your audience and shaping content around them. But how do you do this? Well, audience personas are a great tool to help you out. But how do you go about creating a persona? And how do you know if it’s accurate? With a few handy tips from us,…
Creating a high-quality engaging killer blog article week-after-week is hard work. It takes time, expertise and a flair for writing exciting copy. Luckily, we’ve got a list of 50 top tips to help you create a killer blog article every time. We’ll guide you from having the first idea, through the writing process, to publication…
Educational written content is the bread and butter of content marketing, especially for brands that sell a high value product or service. Customers who are looking at spending hundreds or even thousands of pounds are unlikely to do so on a whim: they will do their research first, and it is often during this stage…
Episodic content: why editorial series attract readers The idea of episodic content isn’t alien to content marketers; recent figures show that articles released as part of an editorial series receive 124% more page views than standalone posts. It’s just that many are yet to deploy the concept to its fullest potential. There’s so much to…
