Google recently announced its new guidelines that will help you optimise content for voice search. Trust us, there are a few differences between this and your standard SEO practices, so you need to pay attention. To make things simple, we’ll outline the key ways you can optimise content for voice search and explain why it’s…
A good healthcare copywriter can be a huge asset for any company in the medical industry. They know the ins and outs of the sector, how to talk to your audience and (most importantly) how to present complex medical jargon in an understandable way. So, getting a healthcare copywriter on your team sounds like a…
We talk about relevant content a lot, but sometimes it might be unclear what we mean by this or why it’s so important. So, to clear things up, we’ve written this blog post about relevant content because we think it’s … err … relevant! Here, we’ll explain exactly what ‘relevant content’ is, list the core…
You may not be Tarantino, Sorkin or Welles, but you should be able to write an effective content marketing video script. However, it’s easier said than done. Video is a relatively new medium and many marketers aren’t yet used to writing for the screen. Don’t worry; we can help. Our resident film geek, Beth, has…
With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but are you really prepared for what’s about to happen? Well,…
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