From building audiences with content marketing to ‘The World Cup of Books’ – content marketing trends

From building audiences with content marketing to ‘The World Cup of Books’ – content marketing trends

Top B2B performers focus on building audiences with content marketing  Building audiences with content marketing is the hot topic in the new ‘B2B Content Marketing 2018: Benchmarks, Budgets and Trends — North America’ report.  Yes, it’s that time of year again… Content Marketing Institute (CMI) and MarketingProfs have teamed up once more. This is so they can bring you…

From embracing artificial intelligence to top-notch wedding speeches – content marketing trends

From embracing artificial intelligence to top-notch wedding speeches – content marketing trends

Content marketers begin to embrace artificial intelligence At a time when marketers are investing heavily in content, some are looking to artificial intelligence (AI) to help keep up with demand.  New data from Brightedge and SurveyMonkey says that 57.1% of marketers won’t use AI or deep learning for content marketing, but there’s hope for the other…

From reactive storytelling to “strong and stable” – content marketing trends

From reactive storytelling to “strong and stable” – content marketing trends

Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news event. This technique lets you ride the crest of a…