What is content shock?

What is content shock?

The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly what content shock is and the steps you can take to overcome it. Let’s go! Content shock: An explanation Michael Schaefer was one of the…

From Google’s voice search guidelines to political promotions – content marketing trends

From Google’s voice search guidelines to political promotions – content marketing trends

Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the increasing use of related technologies, including: Google Home Amazon Echo/Echo…