4 things a healthcare copywriter can do for you
A good healthcare copywriter can be a huge asset for any company in the medical industry. They know the ins and outs of the sector, how to talk to your audience and (most importantly) how to present complex medical jargon in an understandable way. So, …
How to prepare for the top 3 content marketing tech trends in 2018
With AI, voice assistants and more coming onto the scene this year, you really need to keep an eye on the latest content marketing tech trends. After all, they could revolutionise your approach to marketing. We’ve already explored the core tech areas for 2018, but …
What is content shock?
The phrase “content shock” is creeping into our vernacular. It doesn’t sound particularly positive, and quite rightly makes even the most confident of marketers feel uneasy. Here, we’ll explore exactly what content shock is and the steps you can take to overcome it. Let’s go! …
5 top tips for writing case studies
Writing case studies can be hard to master. However, they’re well worth the time and effort. After all, a whopping 78% of buyers look at them during product research, making them a key ingredient in pushing your visitors down that sales funnel. So, how do …
From Google’s voice search guidelines to political promotions – content marketing trends
Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the …
How technology will transform content marketing in 2018
Technology will transform content marketing in 2018. Fact. From drones to AI, to robots and virtual assistants, technology has already begun to infiltrate our everyday lives. However, we’re not quite sure how it will affect content marketers. Will this new tech steal our jobs, or …
From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends
Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers …
5 ways to get your 2018 content marketing off to a good start
The new year is here and it’s only right that you get your 2018 content marketing off to a great start! However, this might be easier said than done, as content marketing is evolving to include many elements traditionally associated with digital marketing. How you …
Why do you need a content marketing calendar?
A content marketing calendar is an essential tool for anyone working in the digital marketing industry. It creates an organised, structured approach to content creation which will prove invaluable when things don’t go to plan. Here, we’ll tell you everything you need to know about …
5 last-minute tips for creating festive content
With one week to go, you might think it’s too late to start creating festive content, but you’d be mistaken! One last burst of Christmas spirit might give your followers a warm fuzzy feeling they’ll carry into the new year, and (hopefully) inspire them to …
