From generational marketing to negative content – content marketing trends

From generational marketing to negative content – content marketing trends

Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach.  Age is a key differentiator that – to some extent at least – determines how people interact with various forms of content and distribution methods (e.g. social media or blogs). This…

From brand publishing houses to content ownership – content marketing trends

From brand publishing houses to content ownership – content marketing trends

Have PepsiCo just shaken up the conventional content marketing model? Bilious beverage purveyors Pepsi might just have turned content marketing on its head, for business’ big beasts at least. It’s common knowledge that the gap between brands and publishers has shrunk significantly in recent years. But, a drinks manufacturer opening a dedicated content studio… Who…