From Google’s voice search guidelines to political promotions – content marketing trends

From Google’s voice search guidelines to political promotions – content marketing trends

Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the increasing use of related technologies, including: Google Home Amazon Echo/Echo…

From content marketing for travel brands to Brexit – content marketing trends

From content marketing for travel brands to Brexit – content marketing trends

Content marketing for travel brands is changing  Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands.  According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices.  This figure is growing 15% year-on-year, and has led to a 39% increase…

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