From success metrics to Facebook’s cheeky chatbot: content marketing trends

From success metrics to Facebook’s cheeky chatbot: content marketing trends

Publisher success metrics hold a lesson for content marketers Success metrics for publishers aren’t quite in line with those of content marketing, according to new research from Parse.ly. But, with Google demanding more in terms of reader value and brands evolving into content publishing houses, this report offers a glimpse into the future for content…

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