From content personalisation to the ‘Word of the Year’: content marketing trends

From content personalisation to the ‘Word of the Year’: content marketing trends

Copywriters are still some way off nailing content personalisation Evidence that suggests content personalisation should be at the heart of every copywriter’s strategy is mounting quickly. But, how successful do content marketers feel they’ve been in achieving this? If the stats are to be believed, content marketers have a long way to go — and…

Creating valuable content for your customer

Creating valuable content for your customer

Publishing valuable content for your customer is an integral part of successful copywriting. However, figures suggest that content marketers aren’t as good at this as they should be: Yes, you read that correctly: a mere 14% of marketers believe their content marketing efforts are “very effective” at delivering business value. What’s behind this sorry state of affairs?…

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