From content relevance to lead generation: content marketing trends

From content relevance to lead generation: content marketing trends

Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content contained the focus keyword in the title, down from 75%…

50 content marketing acronyms: A comprehensive guide

50 content marketing acronyms: A comprehensive guide

Acronyms are pretty confusing. Content marketing acronyms, even more so. And that’s even for the marketing pros whose job it is to understand them. For example, what does HIPPO stand for? Highest interest per person option Highest paid person’s opinion An amphibious mammal that has a predisposition to mud If you’re a content marketer instead…

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