From research reports to the solar eclipse – content marketing trends

From research reports to the solar eclipse – content marketing trends

Research reports top the charts for scoring high-quality leads A new study from Ascend2 cites research reports as the type of content that generates leads with the highest customer conversion rates. Allocating a content marketing budget has always been tricky. Do you opt for a blogging strategy, email marketing initiative, or social media campaign? In recent times,…

From content relevance to lead generation: content marketing trends

From content relevance to lead generation: content marketing trends

Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content contained the focus keyword in the title, down from 75%…

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