From content marketing for small businesses, to popular ‘How to’s – content marketing trends

From content marketing for small businesses, to popular ‘How to’s – content marketing trends

Content marketing for small businesses? We need to talk!  Content marketing for small businesses isn’t easy.  Chances are you’re working on a shoestring budget, to tight deadlines, so every decision you make is limited by your scope for producing new content. But, according to new research from G2 Crowd, it sounds like many bosses aren’t…

From converting leads to The Beano – content marketing trends

From converting leads to The Beano – content marketing trends

Converting leads with content marketing Two pretty damning stats about converting leads have entered the content marketing zeitgeist in recent months:  96% of website visitors aren’t ready to buy 79% of marketing leads never convert into sales This suggests visitors need a little more convincing than they’re currently offered. These stats are also good examples…

Recession requires changes to keyword analysis

PPC management agencies have gone back to the drawing board when it comes to keyword analysis. They are noticing a shift in the keywords that are driving consumer online spending habits. Siddharth Shah of Efficient Frontier, for example, has noticed that loans and lending related keywords are not performing very well in the current economic…