From reactive storytelling to “strong and stable” – content marketing trends

From reactive storytelling to “strong and stable” – content marketing trends

Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news event. This technique lets you ride the crest of a…

From the AI takeover to financial services copywriting – Content Marketing Trends

From the AI takeover to financial services copywriting – Content Marketing Trends

Rise of the machines – will AI replace copywriters one day? We’ve all seen Terminator, iRobot, Metropolis and all those crazy ‘robots take over the world films’. And we’ve probably scoffed in disbelief. But now it’s happening. AI is taking over in a big way. It automates many of the jobs humans do, and does…

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