From generational marketing to negative content – content marketing trends

From generational marketing to negative content – content marketing trends

Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach.  Age is a key differentiator that – to some extent at least – determines how people interact with various forms of content and distribution methods (e.g. social media or blogs). This…

How to brief your copywriter

How to brief your copywriter

Every now and then we get a particular type of enquiry from a prospective client. It goes something like this … *PHONE RINGS* WMS: “Hello, Write My Site, how can we help you?” Caller: “Hello! I urgently need you to write some copy for me. I hired another copywriter and they completely messed up!” WMS:…

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