Why every copywriter needs an editor

Why every copywriter needs an editor

The writer-editor relationship can undoubtedly be a tricky one. That said, it’s a necessary alliance, as every copywriter needs an editor to produce professional content that really sparkles! This article will explore the role of the editor. It will also look at how, when copywriters and editors unite, the result is super-effective content that justifies…

From generational marketing to negative content – content marketing trends

From generational marketing to negative content – content marketing trends

Double-down on generational marketing to optimise your sales record Generational marketing is among the most potent methods now replacing the old one-size-fits all approach.  Age is a key differentiator that – to some extent at least – determines how people interact with various forms of content and distribution methods (e.g. social media or blogs). This…