Having to explain content marketing to the boss is a struggle that most marketing bods go through at some point. It’s understandable; content marketing can be a hefty investment of time and resources, and calculating ROI can be tricky. It’s an area some may not fully understand, fail to see the return on, and therefore…
Copywriters and content creators should always aim for awesome content. It helps build an authoritative brand, develop a loyal customer base and generate more leads, so it’s well worth the effort that goes in. So, how can you ensure you write awesome content every time? We’ve created this handy guide to help you out. 7…
The perfect product page will convert a visitor into a customer, so it’s important to get right! So, what can you do to nudge your visitors down that sales funnel? We’ve got a few ideas: 7 steps to the perfect product page: 1. Think about the role of your page Before you write anything, think…
It’s time to focus more on content for mobile devices More focus is needed on creating content for mobile devices, new research has highlighted. BrightEdge’s latest study indicates that 57% of search traffic now comes from mobile devices, compared to just 43% from desktop. We’ve been at or around this critical mass for quite a…
When was the last time you had a really good look through your content? Can’t remember? Well, that means you should undertake a content audit right now! Like with anything, websites date over time. Ideally, content should develop alongside a business, but this doesn’t always happen. A content audit and overhaul allows you to adjust…
