Content marketers begin to embrace artificial intelligence At a time when marketers are investing heavily in content, some are looking to artificial intelligence (AI) to help keep up with demand. New data from Brightedge and SurveyMonkey says that 57.1% of marketers won’t use AI or deep learning for content marketing, but there’s hope for the other…
Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses. Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what type of content to use to promote product launches is…
“Failure is not an option” – the unofficial motto of Apollo 13. While that might be true for astronauts slingshotting around the moon, for us copywriters failure is an option. And a valuable one at that! Content marketing is all about the creativity, and like with any creative work you need to build on past…
We talk all the time about targeting your audience and shaping content around them. But how do you do this? Well, audience personas are a great tool to help you out. But how do you go about creating a persona? And how do you know if it’s accurate? With a few handy tips from us,…
Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony of Connected Interactive Content Marketing‘. This is the latest release from…
