12 spelling, punctuation and grammar mistakes copywriters should check for

12 spelling, punctuation and grammar mistakes copywriters should check for

There are lots of common mistakes that copywriters should check for before submitting content to a client.  Copywriters are not infallible; we’re only human and we’re all subject to a lapse of concentration, or a slip of the keyboard. That’s why a thorough copy-edit and proofread should always be part of the copywriting process.  A copy-edit will prevent any howlers and save you losing face with…

10 ways to write really bad web copy

1. Use the words “we” and “our” instead of “you” and “your”. 2. Waffle on about “providing a top class service” without actually spelling out what you do. 3. Don’t bother to include keywords in your titles, copy and anchor text. 4. Put fake testimonials on your home page (or anywhere, for that matter). 5. Add unnecessary text just to…