Tag Archives: copywriting

Engagement rather than selling – the way to business success

By Emily Hill | Published September 19, 2011

If you want to build brand awareness, improve your relationships with your prospects and boost your profits (and who doesn’t?), [...]

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5 ways to proofread your own copy

By Carly Vandenberg | Published October 20, 2010

Copywriting, whether for a website, blog or article, can be a painstaking business. Once the copywriting is complete, the hardest part begins: objectively reading, editing and proofing your own copy. So, how can you be sure that what you’ve got is the best it can be?

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8 web writing tips

By Emily Hill | Published November 12, 2009

How can you successfully communicate your brand’s message to your website’s visitors? Here are 8 ways:

1) Your web writing needs to spell out why people should buy from you and not your competitors: we live in a world of similar businesses with similar prices targeting similar customers. Tell people why they should bother to buy from you.

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What to expect from your copywriter

By Emily Hill | Published September 17, 2009

‘Copy’ is the industry accepted term for any writing that is used to promote or sell a product. Therefore, the [...]

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Battle of the search engines

By Emily Hill | Published May 28, 2009

“Googling” may have become a verb in its own right, but that isn’t stopping other search engines from trying to [...]

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