From embracing artificial intelligence to top-notch wedding speeches – content marketing trends

From embracing artificial intelligence to top-notch wedding speeches – content marketing trends

Content marketers begin to embrace artificial intelligence At a time when marketers are investing heavily in content, some are looking to artificial intelligence (AI) to help keep up with demand.  New data from Brightedge and SurveyMonkey says that 57.1% of marketers won’t use AI or deep learning for content marketing, but there’s hope for the other…

From voice search to Google’s massive whoopsie – content marketing trends

From voice search to Google’s massive whoopsie – content marketing trends

Digital marketers just aren’t prepared for voice search Voice search continues to grow in popularity. At the last count, this technique accounted for 20% of all Internet searches on mobile platforms.  But, this brand new research from BrightEdge suggests digital marketers are yet to get the memo. The survey – which sampled 252 digital marketers – found that 31%…

From marketing to women to construction copywriting – content marketing trends

From marketing to women to construction copywriting – content marketing trends

Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required.  The survey featured a sample of over 4,000 women from five global markets. It found a whole range of insights. Most fell under…

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