5 ways to promote your blog

So, you’re writing a blog. That’s great, but only if people know it’s there. Many marketers and blog writers overlook the importance of a strategy to promote their corporate blogs. Here are five easy ways to tell the world about your blog: 1. Write interesting content Your choice of content can help promote your blog,…

Content marketing ideas

Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore how to get maximum marketing benefit from your content. Let’s start by examining what sort of content businesses can use as part of a content marketing strategy.

To blog or not to blog?

We’ve put together a little survey for UK businesses in order to find out who’s blogging and how often they’re doing it. The survey has been designed to help inform us about people’s views on business blogging. We want to know whether UK businesses see blogging as an important part of their search engine optimisation…