Write My Site has today issued a press release, analysing the results of the latest studies into corporate blogging habits, namely that:
Please visit our Press section to read the full release, and use the contact details in the footer for any enquiries.
Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore some content marketing strategies.
Let’s start by examining what sort of content businesses can use as part of a content marketing strategy. Talks for networking events, presentations, pitches, speeches and training materials are all types of content that most businesses produce from time to time. They can be incorporated into an online content marketing strategy by:
• Turning the material into articles for your corporate blog and announcing it on social networks such as Twitter, Linkedin and Facebook.
• Contributing guest pieces to other corporate blogs (with a back-link to your website, of course).
• Spinning any news-worthy angle into a press release and sending it to journalists in your industry.
• Creating a white paper that is available for download through your website … in exchange for the recipients’ email addresses.
• Writing articles for publication and syndication.
• Sending a monthly e-newsletter to your database of customers and prospects containing highlights from your corporate blog and any attention-grabbing company news.
Talk to Write My Site if you would like to explore business blogging, article writing or web content. All work is covered by our Quality Guarantee to ensure you’re 100% satisfied with your content.
We have today published the results of our blogging survey and we were not surprised to discover that 70% of the small businesses we interviewed struggle to find the time to keep their blogs up-to-date.
We asked 125 small business owners about their blogging habits and found that, while 62% of respondents set up a blog in the hope that it would increase traffic to their websites, only 29% are managing to populate them between one and three times each month. The remaining 71% have admitted they just weren’t able to find the time to maintain their blogs.
The survey focused almost exclusively on very small businesses, as these organisations tend not to be able to afford the ‘people power’ that larger businesses can leverage. 42% of our interviewees were one-man-bands; and a further 43% worked within organisations with 1-5 employees with the remaining 15% working for larger organisations.
The full release is available in our Press section. Please feel free to reproduce as long as Write My Site receives a credit and a link back to www.writemysite.co.uk.
We’ve put together a little survey for UK businesses in order to find out who’s blogging and how often they’re doing it.
The survey has been designed to help inform us about people’s views on business blogging. We want to know whether UK businesses see blogging as an important part of their search engine optimisation or PR strategies. We’re also interested in finding out whether the size or industries of the businesses who respond to the survey make a difference to the way blogging is viewed. The results so far are looking pretty interesting: many of our most enthusiastic business bloggers are in the professional services or marketing industries, and most are small businesses (fewer than 6 employees).
Plenty of studies have issued depressing findings about the number of abandoned blogs floating around in cyberspace, but based on the responses so far, we’re going to go out on a limb and say that in fact small businesses are well aware of the benefits of having a blog. Early results from our survey suggest that the only thing stopping small businesses from maintaining their blogs as often as they would like is time - very few people are of the opinion that a blog wouldn’t be beneficial to their business. In fact, even amongst the people who haven’t yet got a blog, the most common reason is simply that they haven’t yet found time to set it up. Of the people who do have a business blog, 70% said they update it less frequently now than they used to, because of time pressures – this certainly tallies with the most common reason people give for using our corporate blogging service!
We’ll be releasing more results as and when the number of respondents rises. If you’d like to take part, go to our online business blogging survey and fill out the ten questions on the form. It will take no more than five minutes of your time. Please feel free also to post your views about business blogging on this thread.