Posts Tagged Corporate Blogging

70% of small businesses too busy to update blogs

Monday, July 6th, 2009

We have today published the results of our blogging survey and we were not surprised to discover that 70% of the small businesses we interviewed struggle to find the time to keep their blogs up-to-date.


We asked 125 small business owners about their blogging habits and found that, while 62% of respondents set up a blog in the hope that it would increase traffic to their websites, only 29% are managing to populate them between one and three times each month. The remaining 71% have admitted they just weren’t able to find the time to maintain their blogs.


The survey focused almost exclusively on very small businesses, as these organisations tend not to be able to afford the ‘people power’ that larger businesses can leverage. 42% of our interviewees were one-man-bands; and a further 43% worked within organisations with 1-5 employees with the remaining 15% working for larger organisations.


The full release is available in our Press section. Please feel free to reproduce as long as Write My Site receives a credit and a link back to www.writemysite.co.uk.

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To blog or not to blog?

Tuesday, May 26th, 2009

We’ve put together a little survey for UK businesses in order to find out who’s blogging and how often they’re doing it.

The survey has been designed to help inform us about people’s views on business blogging. We want to know whether UK businesses see blogging as an important part of their search engine optimisation or PR strategies. We’re also interested in finding out whether the size or industries of the businesses who respond to the survey make a difference to the way blogging is viewed. The results so far are looking pretty interesting: many of our most enthusiastic business bloggers are in the professional services or marketing industries, and most are small businesses (fewer than 6 employees).

Plenty of studies have issued depressing findings about the number of abandoned blogs floating around in cyberspace, but based on the responses so far, we’re going to go out on a limb and say that in fact small businesses are well aware of the benefits of having a blog. Early results from our survey suggest that the only thing stopping small businesses from maintaining their blogs as often as they would like is time - very few people are of the opinion that a blog wouldn’t be beneficial to their business. In fact, even amongst the people who haven’t yet got a blog, the most common reason is simply that they haven’t yet found time to set it up. Of the people who do have a business blog, 70% said they update it less frequently now than they used to, because of time pressures – this certainly tallies with the most common reason people give for using our corporate blogging service!

We’ll be releasing more results as and when the number of respondents rises. If you’d like to take part, go to our online business blogging survey and fill out the ten questions on the form. It will take no more than five minutes of your time. Please feel free also to post your views about business blogging on this thread.

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