Guest piece: A profile of the Mattched IT Blog

Matt Chatterley of Mattched IT is our guest author for the first of a series of features about how businesses are using blogs as part of their marketing activities.

Once in a while, I wonder if the premise under which we run the Mattched IT Blog is good or not – then I stop procrastinating and get back to the business at hand – typically writing up another blog post.

Content marketing ideas

Given that we have recently set up a group on Linkedin called ‘Content Marketing for SMEs’ it seemed an appropriate moment to explore how to get maximum marketing benefit from your content. Let’s start by examining what sort of content businesses can use as part of a content marketing strategy.