From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

From Santander’s data-driven approach to Google’s Apple takeover – content marketing trends

Santander uses data-driven approach to attract Millennials 69% of marketers anticipate stepping-up their use of a data-driven approach to marketing over the next three years. So, it’s no surprise that big brands like Santander are leading the charge and using it to attract the younger generation. Last November, the bank launched its Prosper and Thrive website to target millennials. This…