From email marketing personalisation to Burger King – content marketing trends

From email marketing personalisation to Burger King – content marketing trends

Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today.  Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…

From content binges to charities: content marketing trends

From content binges to charities: content marketing trends

Content binges?! Marketers must do more to get beyond the pre-drinks Just like we’ve seen with Netflix, consumers want scope to indulge in content binges whenever the mood takes them. According to Demand Gen Report’s ‘2017 Content Preferences Survey‘, 88% of consumers felt overawed by the sheer amount of content now available. Meanwhile, 77% felt…

What does Google think about content syndication?

What does Google think about content syndication?

Many marketers steer clear of republishing content on other sites for fear of a big fat Google penalty. However, content syndication could be just what you need to boost your traffic. Used selectively, content syndication can develop your reputation and online visibility. You just need to know what you’re doing and understand the limitations. What…

From CX to print content: content marketing trends

From CX to print content: content marketing trends

B2B brands must make customer experience (CX) the centrepiece of content strategy 80% of B2B customers cite customer experience (CX) as the biggest influence on purchasing decisions.  89% of companies are now actively engaging in CX. It might be time to think again about your stake in this process; how you can create not just…

Page 1 of 812345...Last »