From interactive content to the ‘presidential we’ – content marketing trends

From interactive content to the ‘presidential we’ – content marketing trends

Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony of Connected Interactive Content Marketing‘. This is the latest release from…

From email marketing personalisation to Burger King – content marketing trends

From email marketing personalisation to Burger King – content marketing trends

Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today.  Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…

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