It can be argued that of your e-marketing armoury, newsletters have to work hardest. Potential clients will actively seek out your website or your blog, but the newsletter goes to them. It pops up in their personal inbox and has to compete with hundreds of other emails for attention.
Sending out a regular e-newsletter is a highly effective way of targeting customers to encourage both repeat and new business. Once you’ve had a template designed, you can send out as many branded newsletters as you like to hundreds or even thousands of recipients – at very little cost.