Content checklist for e-commerce websites

Successful e-commerce content involves much more than simply copying and pasting the manufacturer’s spec into your product pages. Here is our checklist of the content your e-commerce site needs in order to give its customers the information, confidence and reassurance they need in order to put their credit card details through your website and purchase…

How to write a product description

Far too  many e-tailers have websites that feature lengthy product descriptions with very little zest or creativity. Writing product descriptions is an art that can help to boost online sales, but in a hundred words or less it can be difficult to convey all the great features that your product has to offer! When you’re writing…