From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends

From blogging effectiveness to ‘Kevin the Carrot’ – content marketing trends

Is blogging effectiveness increasing? Now we know for sure! Blogging effectiveness continued to increase throughout 2017, according to new research from Orbit Media Studios. On release, Orbit co-founder Andy Crestodina proudly proclaimed: “Bloggers are reporting stronger results from content marketing… The vast majority of bloggers are seeing rewards from their efforts and meeting their goals,…

12 spelling, punctuation and grammar mistakes copywriters should check for

12 spelling, punctuation and grammar mistakes copywriters should check for

There are lots of common mistakes that copywriters should check for before submitting content to a client.  Copywriters are not infallible; we’re only human and we’re all subject to a lapse of concentration, or a slip of the keyboard. That’s why a thorough copy-edit and proofread should always be part of the copywriting process.  A copy-edit will prevent any howlers and save you losing face with…