Educational content: Show how much you know (without giving it all away)

Educational content: Show how much you know (without giving it all away)

Educational content is a key part of content marketing, but some businesses are still scared to use it.  “Why?” we hear you cry! It’s because they think they might give everything away for free and be left empty-handed. Now we know that’s not true, so we’ll address these fears and explain exactly why educational content…

Why your audience craves educational written content from your brand

Why your audience craves educational written content from your brand

Educational written content is the bread and butter of content marketing, especially for brands that sell a high value product or service. Customers who are looking at spending hundreds or even thousands of pounds are unlikely to do so on a whim: they will do their research first, and it is often during this stage…