From email marketing personalisation to Burger King – content marketing trends

From email marketing personalisation to Burger King – content marketing trends

Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today.  Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…

From success metrics to Facebook’s cheeky chatbot: content marketing trends

From success metrics to Facebook’s cheeky chatbot: content marketing trends

Publisher success metrics hold a lesson for content marketers Success metrics for publishers aren’t quite in line with those of content marketing, according to new research from Parse.ly. But, with Google demanding more in terms of reader value and brands evolving into content publishing houses, this report offers a glimpse into the future for content…

From word-of-mouth marketing to Google’s next CEO: content marketing trends

From word-of-mouth marketing to Google’s next CEO: content marketing trends

Content is crucial for word-of-mouth marketing Word-of-mouth marketing (WOMM) – personally recommending a brand, product or service to a friend or family member – makes consumers 90% more likely to buy from a company, according to new research from Invesp. WOMM doesn’t just happen, though. Original, compelling, entertaining and authoritative content is key to getting…

Content marketing trends special edition: HubSpot’s state of inbound report

Content marketing trends special edition: HubSpot’s state of inbound report

Welcome back for the latest edition of Content Marketing Trends! This week, we thought we’d try something a little bit different. In honour of the publication of the eighth annual instalment of HubSpot’s influential ‘State of Inbound’ report, we’ve compiled the most compelling findings for content marketers into a single, digestible resource. HubSpot’s unique research…

From triggered content to case studies: content marketing trends

From triggered content to case studies: content marketing trends

Email marketing blasts are dead. Long live triggered content! Research conducted by IBM and eConsultancy states that 90% of marketers agree that dispatching personalised and relevant communications to customers is key to commercial success. Despite this, just 20% of customers believe that the average brand truly understands them. Much of this is down to a…

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