From word-of-mouth marketing to Google’s next CEO: content marketing trends

From word-of-mouth marketing to Google’s next CEO: content marketing trends

Content is crucial for word-of-mouth marketing Word-of-mouth marketing (WOMM) – personally recommending a brand, product or service to a friend or family member – makes consumers 90% more likely to buy from a company, according to new research from Invesp. WOMM doesn’t just happen, though. Original, compelling, entertaining and authoritative content is key to getting…

Content marketing trends special edition: HubSpot’s state of inbound report

Content marketing trends special edition: HubSpot’s state of inbound report

Welcome back for the latest edition of Content Marketing Trends! This week, we thought we’d try something a little bit different. In honour of the publication of the eighth annual instalment of HubSpot’s influential ‘State of Inbound’ report, we’ve compiled the most compelling findings for content marketers into a single, digestible resource. HubSpot’s unique research…

From triggered content to case studies: content marketing trends

From triggered content to case studies: content marketing trends

Email marketing blasts are dead. Long live triggered content! Research conducted by IBM and eConsultancy states that 90% of marketers agree that dispatching personalised and relevant communications to customers is key to commercial success. Despite this, just 20% of customers believe that the average brand truly understands them. Much of this is down to a…

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