From Facebook’s clickbait crackdown to interactive content – content marketing trends

From Facebook’s clickbait crackdown to interactive content – content marketing trends

Facebook’s clickbait crackdown shows power of authentic content Facebook has waged war on misleading clickbait content. They have updated their algorithm to move clickbait articles to the bottom of users’ news feeds, or remove them completely. The latest move – explained by Facebook research scientist Alex Peysakhovich and user-experience researcher Kristin Hendrix in a recent blog…

Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends

Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends

We try to keep the subject matter broad here at WMS. But, tech company takeovers are like buses at the mo. After months of relative silence, three huge mergers have gone through within the last couple of weeks. The Content Marketing Institute was purchased a couple of weeks back by international events organisers UBM. German…