It can be argued that of your e-marketing armoury, newsletters have to work hardest. Potential clients will actively seek out your website or your blog, but the newsletter goes to them. It pops up in their personal inbox and has to compete with hundreds of other emails for attention.
Email marketing: what NOT to do
A few days ago, we received the following email from Acer, who last year supplied us with some computer equipment: Hi, Every month we want to share a bit of us, exciting things that are happening in Acer. That’s why a fresh Acer News is in your hands, enjoy it as much as we enjoyed…