From disruptive content to Facebook Instant Articles – content marketing trends

From disruptive content to Facebook Instant Articles – content marketing trends

Gain corporate cohesion with disruptive content ‘Disruptive’; it’s one of those buzz-phrases that can used as a by-word for almost anything the author deems unsavoury. But, in true millennial style, this word has been turned on its head and has become one of this year’s must-have content accessories – the ‘disruptive content opportunity’. In essence,…

How to survive Google’s Penguin update

Penguin is Google’s latest update to its ranking algorithm. It was originally dubbed the ‘webspam’ or ‘over optimisation’ update, and lives up to its early names by focusing heavily on these areas, penalising sites which employed these methods to increase their position in the Search Engine Results Pages (SERPs). Since Penguin’s release on 24th April,…