From disruptive content to Facebook Instant Articles – content marketing trends

From disruptive content to Facebook Instant Articles – content marketing trends

Gain corporate cohesion with disruptive content ‘Disruptive’; it’s one of those buzz-phrases that can used as a by-word for almost anything the author deems unsavoury. But, in true millennial style, this word has been turned on its head and has become one of this year’s must-have content accessories – the ‘disruptive content opportunity’. In essence,…

Survey: Digital marketing investment increasing despite cuts to overall marketing budgets

The recent IPA Q2 Bellwether survey, compiled by financial information outlet Markit, has shown that whilst total marketing spends are being revised down, digital marketing budgets have continued to increase rapidly, with a positive net balance of 5.1%. Significantly, investment in SEO marketing showed an even sharper rise of 7.4% – a clear indicator of…