From B2B content to Google’s news feed – content marketing trends

From B2B content to Google’s news feed – content marketing trends

B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor.  That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into the picture. However, just 24% prefer content that comes from…

Educational content: Show how much you know (without giving it all away)

Educational content: Show how much you know (without giving it all away)

Educational content is a key part of content marketing, but some businesses are still scared to use it.  “Why?” we hear you cry! It’s because they think they might give everything away for free and be left empty-handed. Now we know that’s not true, so we’ll address these fears and explain exactly why educational content…

From voice search to Google’s massive whoopsie – content marketing trends

From voice search to Google’s massive whoopsie – content marketing trends

Digital marketers just aren’t prepared for voice search Voice search continues to grow in popularity. At the last count, this technique accounted for 20% of all Internet searches on mobile platforms.  But, this brand new research from BrightEdge suggests digital marketers are yet to get the memo. The survey – which sampled 252 digital marketers – found that 31%…

Page 1 of 1312345...10...Last »