Educational content: Show how much you know (without giving it all away)

Educational content: Show how much you know (without giving it all away)

Educational content is a key part of content marketing, but some businesses are still scared to use it.  “Why?” we hear you cry! It’s because they think they might give everything away for free and be left empty-handed. Now we know that’s not true, so we’ll address these fears and explain exactly why educational content…

From voice search to Google’s massive whoopsie – content marketing trends

From voice search to Google’s massive whoopsie – content marketing trends

Digital marketers just aren’t prepared for voice search Voice search continues to grow in popularity. At the last count, this technique accounted for 20% of all Internet searches on mobile platforms.  But, this brand new research from BrightEdge suggests digital marketers are yet to get the memo. The survey – which sampled 252 digital marketers – found that 31%…

From marketing content to Google ads – content marketing trends

From marketing content to Google ads – content marketing trends

‘Marketing content’? ‘Content marketing’? It’s all just marketing ‘Marketing content’, ‘content marketing’; it’s easy to get hung up on semantics in this game. But, what if I told you none of that actually mattered, because this battle of words may soon come to an end? That’s the headline conclusion from Gartner’s ‘Market Guide for Content Marketing…

From content marketing strategy to long-form articles – content marketing trends

From content marketing strategy to long-form articles – content marketing trends

You need a more inclusive content marketing strategy There’s a decent chance you need to take a look at your content marketing strategy, and figure out how to get the rest of the company involved. That’s according to Zazzle’s 2017 State of Content Marketing Survey. The latest edition of this mighty tome of insight asked…

From email marketing personalisation to Burger King – content marketing trends

From email marketing personalisation to Burger King – content marketing trends

Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today.  Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…

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