From content marketing for Christmas to consumers’ love of Google – content marketing trends

From content marketing for Christmas to consumers’ love of Google – content marketing trends

Content marketing for Christmas is more important than ever Two influential studies indicate that content marketing for Christmas will be more critical in 2017 than ever before. Deloitte surveyed over 5,000 consumers to compile its 2017 Holiday Retail Survey. Meanwhile, BigCommerce spoke to representatives from over 1,000 companies (mainly B2C retailers) to find out how…

From B2B content to Google’s news feed – content marketing trends

From B2B content to Google’s news feed – content marketing trends

B2B content loved by commercial buyers Informative B2B content is frequently the decisive factor in choosing a commercial vendor.  That’s according to new research from Content Marketing Institute in conjunction with SmartBrief. 81% of B2B buyers will conduct research before bringing a new vendor into the picture. However, just 24% prefer content that comes from…

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