From blog writing time to Google’s war on misrepresentative content: content marketing trends

From blog writing time to Google’s war on misrepresentative content: content marketing trends

Average blog writing time increases by 26% Content marketers’ average blog writing time has risen by 26% since 2015, according to a new study from Orbit Media.  But, we’re not just sat twiddling our thumbs; this stat alludes to an important development in content marketing methodology. Generating high-quality, compelling content is becoming more labour-intensive in…

From Google’s click-to-message to email marketing turn offs: content marketing trends

From Google’s click-to-message to email marketing turn offs: content marketing trends

What will Google’s click-to-message feature mean for ‘spontaneous’ content? Google will introduce a new click-to-message function for ads within the next couple of weeks. This move is set to shake things up for content marketers.  Brands will have the opportunity to sign up for a click-to-message extension. This will provide customers with a fast, intuitive and flexible means…

From Penguin 4.0 to the ‘Trough of Disillusionment’ — content marketing trends

From Penguin 4.0 to the ‘Trough of Disillusionment’ — content marketing trends

Google Penguin 4.0 will reward great content instantly Google’s latest algorithm update, Penguin, is set to make digital content production fairer. Penguin 4.0 doubles down on black hat SEO and gives rewards to high-quality articles as soon as the page has been crawled and indexed. Last week, the search leviathan released this new incarnation of Penguin; an…