From product launches to ‘SEO: The Movie’ – content marketing trends

From product launches to ‘SEO: The Movie’ – content marketing trends

Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses.  Get things right, and those shelves will empty fast. Get them wrong, and the company could be staring down the barrel of an expensive mistake. So, knowing what type of content to use to promote product launches is…

Content marketing trends special edition: HubSpot’s state of inbound report

Content marketing trends special edition: HubSpot’s state of inbound report

Welcome back for the latest edition of Content Marketing Trends! This week, we thought we’d try something a little bit different. In honour of the publication of the eighth annual instalment of HubSpot’s influential ‘State of Inbound’ report, we’ve compiled the most compelling findings for content marketers into a single, digestible resource. HubSpot’s unique research…

Blogging: why frequency matters

If we had a penny for every time we’ve been asked the question “how often should I blog?” we wouldn’t quite be millionaires, but our pockets would definitely be pretty jangly. The short answer is: “as often as you can”. To give you the long answer, we’ve drawn on a couple of surveys from Hubspot.…