From interactive content to the ‘presidential we’ – content marketing trends

From interactive content to the ‘presidential we’ – content marketing trends

Have you got the memo about interactive content? 79% of content marketers already deploying interactive content plan to use it more over the coming year. This is up from 75% who said they’d use it more in 2016. That’s the headline stat from ‘The Symphony of Connected Interactive Content Marketing‘. This is the latest release from…

From Facebook’s clickbait crackdown to interactive content – content marketing trends

From Facebook’s clickbait crackdown to interactive content – content marketing trends

Facebook’s clickbait crackdown shows power of authentic content Facebook has waged war on misleading clickbait content. They have updated their algorithm to move clickbait articles to the bottom of users’ news feeds, or remove them completely. The latest move – explained by Facebook research scientist Alex Peysakhovich and user-experience researcher Kristin Hendrix in a recent blog…