Finding the key to keywords

Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!

Guest blogging: the low-down

Guest blogging: the low-down

One of the best ways to get your company name out there in cyberspace is to publish articles – both on your own blog and on other people’s. Ask other bloggers if they will publish your article along with a link back to your site – as long as what you’re writing about is relevant…