Recession requires changes to keyword analysis

PPC management agencies have gone back to the drawing board when it comes to keyword analysis. They are noticing a shift in the keywords that are driving consumer online spending habits. Siddharth Shah of Efficient Frontier, for example, has noticed that loans and lending related keywords are not performing very well in the current economic…

Keyword analysis cast in new light

Two American professors have released the results of a study which challenges the notion that the top Google Adwords positions are necessarily the most profitable for the advertiser. Could the nature of keyword analysis be about to change? Google Adwords works on the premise that advertisers who pay the most amount of money per click…