Tag Archives: keywords

The Pen is Mightier than the Sword

“The pen is mightier than the sword” is often bandied around as an axiom.  Literally, it’s unlikely that you’d be [...]

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Is your web copy optimised for search?

We thought we’d go back to basics in today’s blog and get you to have a think about how well [...]

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Keyword grammar

Defining your keywords is a critical moment in a site’s development and can make or break a your search engine optimisation efforts. A little knowledge of grammar and modifiers can help you to select the best keywords.

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5 tips for a successful keyword strategy

I went to a Google Adwords seminar recently, courtesy of I.T. support and training company Lucidica, and learned some useful strategies for bidding on selected keywords.

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Finding the key to keywords

Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!

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