From marketing content to Google ads – content marketing trends

From marketing content to Google ads – content marketing trends

‘Marketing content’? ‘Content marketing’? It’s all just marketing ‘Marketing content’, ‘content marketing’; it’s easy to get hung up on semantics in this game. But, what if I told you none of that actually mattered, because this battle of words may soon come to an end? That’s the headline conclusion from Gartner’s ‘Market Guide for Content Marketing…

From content relevance to lead generation: content marketing trends

From content relevance to lead generation: content marketing trends

Content relevance is killing keywords Since recent changes to Google’s algorithm, content relevance is growing in importance. Only half of the top 20 search queries now have keywords in the title tag, according to Searchmetrics’ new ‘Ranking Factors’ study. In 2016, just 53% of content contained the focus keyword in the title, down from 75%…

John Oliver and the abuse of a keyword

John Oliver and the abuse of a keyword

Comedian and political commentator John Oliver – now host of ‘Last Week Tonight’ across the pond – has become the UK’s de facto international spokesperson for all things British. He’s also become an undercover SEO, having inadvertently identified some interesting points about the abuse of the keyword in the run up to the referendum. He’s now at…

Did Google’s Hummingbird kill the keyword?

Did Google’s Hummingbird kill the keyword?

We’ve already talked about how Google has changed since the Hummingbird update. The search engine is now aiming to analyse search queries as a collective whole rather than a string of individual words, with the aim of understanding user intent. This obviously has a big impact on keywords, so did Hummingbird kill the keyword? Well,…

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