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Tag Archives: keywords
Finding the key to keywords
Including keywords in your web copy can be a delicate balancing act: too few and you’re invisible to search engines, too many and you get thrown straight in the spam bin. Add to this the fact that with any given website there are hundreds of keyword possibilities, and it’s no wonder you want to reach for the headache tablets!
8 web writing tips
How can you successfully communicate your brand’s message to your website’s visitors? Here are 8 ways:
1) Your web writing needs to spell out why people should buy from you and not your competitors: we live in a world of similar businesses with similar prices targeting similar customers. Tell people why they should bother to buy from you.
Posted in Web Copywriting
Also tagged copywriting, search engine rankings, Web Writing, website copy, writing for the web
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Recession requires changes to keyword analysis
PPC management agencies have gone back to the drawing board when it comes to keyword analysis. They are noticing a [...]
Posted in Search Engine Marketing
Also tagged conversions, impression volume, impressions, Keyword Analysis, Keyword Research, PPC
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