Tag Archives: Marketing

10 classic marketing mistakes: Part 2

By Emily Hill | Published May 24, 2010

Welcome to the second and final blog post examining 10 classic marketing mistakes.

6. Being a wallflower

If you don’t ask, you don’t get. Be bold and ask clients and former employers for referrals, and give incentives if necessary. Use your testimonials in all of your marketing material.

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10 classic marketing mistakes: Part 1

By Emily Hill | Published April 27, 2010

I usually write about online marketing on this blog, but for a change I thought I’d address some of the wider issues of marketing as a whole.

In this two-part blog series, I’m going to discuss 10 classic marketing mistakes often made by small businesses.

1. An untargeted approach

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The articles of article writing

By Emily Hill | Published February 4, 2010

When it comes to writing an article for web publication, structure is king. It allows you to outline your key ideas and creates an obvious path for the reader to follow you down as you expand upon your introduction. Follow our bulletpoint guide for succinct, effective article writing.

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Make your blog stand out

By Carly Vandenberg | Published January 19, 2010

There are hundreds of blogs out there, all clamouring for your readers’ attention. So how can you make yours stand out from the crowd? Here’s a quick guide to making maximum impact with minimum fuss.

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