Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required. The survey featured a sample of over 4,000 women from five global markets. It found a whole range of insights. Most fell under…
Conversion copywriting is sometimes frowned upon by content marketers, but we believe that there’s a place for it on your website. Whether you’re giving a reader a nudge in the right direction, or pushing them towards a big flashing sign saying ‘buy me’, effective conversion copywriting could mean the difference between a click-through and a…
Research content and original data are deadliest content marketing devices Research content and original data are the deadliest devices in the content marketing arsenal. This is according to a brand spanking new report from Clutch. 18% of content marketers highlighted research content and original data as the content that performs best for their company. Blowing…
Having a one-person marketing team is typical for a small business with limited resources, but if you’re that one person it can be overwhelming. Luckily we’ve picked up a number of tools, tips and tricks that you can use to keep your marketing strategy on track. Take a look: Defining your role as ‘the marketing…
This time last week, we were full swing into the B2B Marketing Exhibition at the ExCeL in London! It was a great few days, with lots of potential clients, interesting talks, and our fellow exhibitors were great too (thanks for the sweets!) Read on to find out more! Velcro. The best invention known to man!…
