Should you focus on marketing buzzwords?
Let’s face it, marketing buzzwords can be a bit of a nuisance. One minute you’re having a normal conversation with someone, the next they start spouting a stream of industry clichés and jargon to make themselves sound clever and important. To the recipient, this can …
How will the GDPR initiative affect content marketers?
The GDPR initiative is almost here, but we have a feeling that many marketers aren’t sure what this means. Now, we’re no legal experts, but we have done a little research on how the GDPR might affect content marketers over the coming months. While you …
Content marketing is evolving
Content marketing is evolving, and you need to keep up. As we’re approaching end of the year, we thought it was the right time to assess what content marketing is and how it’s changing to encompass new technology and theories. Boy, did we get more …
From organic content to net neutrality – content marketing trends
Organic content is key to success for both retailers and charities Two complementary studies have been released in recent weeks that spell out how crucial organic content is for retailers and charities. The first study – compiled by PI Datametrics – concluded that the top …
Can you win big with a small content marketing team?
Many believe that small content marketing teams are at a disadvantage because of their size. However, at Write My Site we see things a little differently. Small content marketing teams can be just as effective as large ones. In some cases, they can even prove …
From marketing to women to construction copywriting – content marketing trends
Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required. The survey featured a sample of over 4,000 women from five global markets. …
What is conversion copywriting?
Conversion copywriting is sometimes frowned upon by content marketers, but we believe that there’s a place for it on your website. Whether you’re giving a reader a nudge in the right direction, or pushing them towards a big flashing sign saying ‘buy me’, effective conversion …
From research content and original data to Trump’s language choices: content marketing trends
Research content and original data are deadliest content marketing devices Research content and original data are the deadliest devices in the content marketing arsenal. This is according to a brand spanking new report from Clutch. 18% of content marketers highlighted research content and original data …
The challenges of being a one-person marketing department
Having a one-person marketing team is typical for a small business with limited resources, but if you’re that one person it can be overwhelming. Luckily we’ve picked up a number of tools, tips and tricks that you can use to keep your marketing strategy on …
Making an exhibition of ourselves
This time last week, we were full swing into the B2B Marketing Exhibition at the ExCeL in London! It was a great few days, with lots of potential clients, interesting talks, and our fellow exhibitors were great too (thanks for the sweets!) Read on to …
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