The GDPR initiative is almost here, but we have a feeling that many marketers aren’t sure what this means. Now, we’re no legal experts, but we have done a little research on how the GDPR might affect content marketers over the coming months. While you should always seek expert advice, this blog should help you…
Content marketing is evolving, and you need to keep up. As we’re approaching end of the year, we thought it was the right time to assess what content marketing is and how it’s changing to encompass new technology and theories. Boy, did we get more than we bargained for! Content marketing is evolving in such…
Organic content is key to success for both retailers and charities Two complementary studies have been released in recent weeks that spell out how crucial organic content is for retailers and charities. The first study – compiled by PI Datametrics – concluded that the top retailers all consider organic performance as a KPI. This research…
Many believe that small content marketing teams are at a disadvantage because of their size. However, at Write My Site we see things a little differently. Small content marketing teams can be just as effective as large ones. In some cases, they can even prove more successful! Here, we’ll take a look at what makes…
Copywriters must get better at marketing to women A ground-breaking survey from National Geographic, IPG and Refinery 29 has established that a more representative approach towards marketing to women is urgently required. The survey featured a sample of over 4,000 women from five global markets. It found a whole range of insights. Most fell under…
