A guide to anchor text linking

Oh, links – just one of the many banes of Matt Cutts’ post-Panda, post-Penguin SEO world. Should you use them? When? Where? How many is too many and what will get your website penalised? These are questions that many of our clients have asked us time and time again – and, due to the ever…

Penguin 2.0 – What you need to know

Guess who’s back? That’s right, that pesky little Penguin of Google fame has returned in a new incarnation that will, according to Google’s head of webspam Matt Cutts, affect “2.3% of English-US queries to the degree that a regular user might notice”. As with its original incarnation, Penguin 2.0 is trying to target and address…

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