Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends

Microsoft’s LinkedIn love-in to Fathers’ Day faux pas – content marketing trends

We try to keep the subject matter broad here at WMS. But, tech company takeovers are like buses at the mo. After months of relative silence, three huge mergers have gone through within the last couple of weeks. The Content Marketing Institute was purchased a couple of weeks back by international events organisers UBM. German…

Battle of the search engines

“Googling” may have become a verb in its own right, but that isn’t stopping other search engines from trying to steal the Internet giant’s crown. Yahoo and Microsoft, which handle 20.4% and 8.2% of all Internet search queries respectively, are both on the cusp of unveiling new technology that will enable their results to be…