From content personalisation to the ‘Word of the Year’: content marketing trends

From content personalisation to the ‘Word of the Year’: content marketing trends

Copywriters are still some way off nailing content personalisation Evidence that suggests content personalisation should be at the heart of every copywriter’s strategy is mounting quickly. But, how successful do content marketers feel they’ve been in achieving this? If the stats are to be believed, content marketers have a long way to go — and…

From mobile content to moment marketing: content marketing trends

From mobile content to moment marketing: content marketing trends

Mobile content’s place in the sales funnel becomes clearer Mobile marketing is evolving. Through this growth, there is now a greater understanding of how mobile content should be orientated. Consequently, we can now take advantage of the sales funnel model when writing content. According to Moz’s ‘E-commerce Benchmarks 2016’ study, mobile is responsible for driving 42%…