From content marketing for travel brands to Brexit – content marketing trends

From content marketing for travel brands to Brexit – content marketing trends

Content marketing for travel brands is changing  Mobile devices and customers’ lust for personalisation are completely transforming content marketing for travel brands.  According to Econsultancy’s new Digital Trends in the Travel and Hospitality report, around one third of all travel industry sales are made using mobile devices.  This figure is growing 15% year-on-year, and has led to a 39% increase…

From tangential content to bad personalisation – content marketing trends

From tangential content to bad personalisation – content marketing trends

Tangential content is the way to go (especially if your industry’s ‘boring’) Tangential content can be much more effective than product/brand-specific content, especially if your industry is a bit of a snooze-fest. That’s the headline conclusion from Fractl’s latest batch of research. Marketing campaigns that use tangential content – topics that fall outside a brand’s…