From tangential content to bad personalisation – content marketing trends

From tangential content to bad personalisation – content marketing trends

Tangential content is the way to go (especially if your industry’s ‘boring’) Tangential content can be much more effective than product/brand-specific content, especially if your industry is a bit of a snooze-fest. That’s the headline conclusion from Fractl’s latest batch of research. Marketing campaigns that use tangential content – topics that fall outside a brand’s…

Strategist outlines possible plans for mobile search

In an article for the internet and media advertising site ADOTAS, an expert has outlined some potential mobile web marketing strategies for the coming year.

John McCarthy, Senior Director at American internet marketing firm WebMetro, offered the pointers on the basis of his company’s work for a particular client. There was a 200% rise in mobile traffic from 2009-10 and, the mobile traffic during the month of May was at 80% of the December 2009 total.