From email marketing personalisation to Burger King – content marketing trends

From email marketing personalisation to Burger King – content marketing trends

Ongoing struggles with mass email marketing personalisation ‘Personalisation’ and ‘automation’ are the two buzzwords in email marketing today.  Content marketers are undoubtedly getting better at both in isolation. But, effective use of email marketing personalisation at scale remains in the hands of just 15% of companies. “Q. Which statement best describes your ability to provide…

From CX to print content: content marketing trends

From CX to print content: content marketing trends

B2B brands must make customer experience (CX) the centrepiece of content strategy 80% of B2B customers cite customer experience (CX) as the biggest influence on purchasing decisions.  89% of companies are now actively engaging in CX. It might be time to think again about your stake in this process; how you can create not just…

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