From Google’s voice search guidelines to political promotions – content marketing trends

From Google’s voice search guidelines to political promotions – content marketing trends

Google’s voice search guidelines have landed As with most things involving the search giant, Google’s voice search guidelines arrived somewhat out of the blue. Developed to enable the company’s own employees to evaluate voice search results, Google’s voice search guidelines come in response to the increasing use of related technologies, including: Google Home Amazon Echo/Echo…

From Google Ranking Factors to Superbowl ads: content marketing trends

From Google Ranking Factors to Superbowl ads: content marketing trends

The most important Google Ranking Factors? Relevant content is top! Understanding the Google Ranking Factors is integral to making sure your marketing efforts get the recognition they deserve.  Aleh Barysevich used his latest Search Engine Journal column to put these factors in order, based on the latest research from SearchMetrics, Backlinko, and SEO PowerSuite. Perhaps…